HP's interim CEO steers AI ambitions with cost focus

Interim CEO Bruce Broussard leads HP's AI and cost strategies, positioning the company for growth amid tech sector challenges.

Thursday, February 26, 2026
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HP's interim CEO steers AI ambitions with cost focus

HP Inc., under the interim leadership of Bruce Broussard, is deftly navigating the competitive landscape of the technology sector by aligning its growth strategies with rigorous cost discipline. As reported by David Eberly in The National CIO Review, HP's fiscal first-quarter results for 2026 demonstrate a robust performance, with the company reporting a revenue of $14.4 billion, a 7% increase year-over-year. The company's non-GAAP EPS climbed 9% to $0.81, touching the upper limits of its guidance.

The personal systems segment saw an impressive 11% rise in revenue, driven by a 12% growth in unit sales. This growth was largely fueled by the refresh activity around Windows 11 and the increasing adoption of AI-enabled PCs, which now account for over 35% of HP's total PC shipments. This marks a significant increase from 30% in the previous quarter and 25% two quarters ago, indicating a strong market shift towards AI-enhanced computing.

However, HP's print revenue experienced a marginal decline of 2% year-over-year, though the operating margin remained robust at 18.3%, aligning with the company's long-term targets. Broussard, who assumed the interim CEO role in late 2023, brings a wealth of experience from his previous role at Humana, where he led significant digital transformation initiatives. His expertise is crucial as HP maneuvers through this pivotal phase.

Strategic focus on AI integration

HP's strategic pivot towards AI is a cornerstone of its current operations. The company is empowering customers to run powerful large language models locally, thereby complementing cloud-based AI with secure, high-performance solutions at the edge. This strategy not only strengthens HP's position in the burgeoning AI sector but also reflects a broader industry trend toward integrated hardware-software solutions.

HP's exploratory partnership with OpenAI to pilot the OpenAI Frontier platform is a significant step forward in enterprise AI agent governance. This initiative aims to manage AI agents with built-in governance, security, and observability, transitioning from pilot phases to widespread adoption. It underscores HP's commitment to embedding AI into enterprise workflows, enhancing oversight and policy control.

Industry context and historical parallels

The technology sector is currently experiencing a surge in demand for AI capabilities, particularly as organizations seek to leverage these technologies for operational efficiencies and innovation. HP's strategic maneuvers mirror the broader movement within the industry towards AI integration. This is reminiscent of past leadership transitions in tech companies that have led to significant transformations. For example, Satya Nadella's pivot to cloud computing and AI upon becoming CEO of Microsoft in 2014 resulted in a remarkable turnaround, setting a precedent for HP to potentially emulate.

Cost-saving initiatives and AI-driven productivity

In its pursuit of cost savings, HP is embedding AI into its internal processes. CFO Karen Parkhill highlighted the deployment of digital teammates for channel partners and AI agents in supply chain operations, targeting $1 billion in run-rate savings by fiscal 2028. These initiatives aim to automate tasks such as order entry, sales returns, and product data management, with projected savings of $300 million by the end of fiscal 2026.

Moreover, HP is expanding AI integration in its print and ecosystem tools. New AI-powered scanning and redaction capabilities simplify document workflows, while the partnership with Microsoft embeds Microsoft 365 Copilot into HP printers, enhancing document management. The launch of HP Digital Passport further extends AI integration across enterprise print and support environments through a centralized hub.

Implications for the tech sector

HP's strategic focus and leadership under Broussard emphasize the critical role of interim executives in guiding companies through transformative periods. His focus on integrating AI and maintaining cost discipline has the potential to set the stage for HP's long-term success. As the company continues to integrate AI into its products and operations, Broussard's leadership will be pivotal in steering HP through this transformation. This approach not only positions HP as a front-runner in AI integration but also provides a roadmap for other companies in the sector grappling with similar challenges.

As the technology landscape continues to evolve, HP's current trajectory under Broussard could serve as a blueprint for effective interim leadership and strategic realignment, offering valuable lessons for the wider industry.

Tags:

HP AI Bruce Broussard Interim Leadership Enterprise Growth Technology

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